Process Server Website Must-Haves
Every business owner wants to ensure profitability and have a strong client base. In today’s world, 90% of American adults use the internet, with nearly all consumers looking for a business online before deciding to patronize it. With all of this in mind, it is imperative that business owners, including process servers, have a website. But what is important for process servers to specifically include on their site? Keep reading as we explore some of the must-haves for a process server website.
Civil Process Service Area Locations
Because process servers will typically serve in a specific geographical location, it is important to include this information on the website. This makes it clear to visitors whether or not their needs can be met. Additionally, having specific location pages can help with search ranking, making it easy to find online.
Civil Process Services
Many process servers offer services in addition to process serving. Including these services on the website will expand the customer reach, which allows more people to find the website and may increase the likelihood that they contact the business. Additionally, if a client is looking for a process server that handles both court filing and civil process service, and these services are listed on the website, they may be more inclined to inquire about hiring that business.
Useful Content
The content of a website is important because it not only engages visitors, but it also helps with search ranking. In years past, simply including keywords would be enough for a website to rank. Search engines have gotten smarter, and meaningful content that is useful to visitors is important. For process servers, examples of useful content could include updates to legislation, company news, and relevant events (for example, if the courts will be closed for a specific reason).
Uniform Branding
Process servers are not excluded from needing a branded website that is visually appealing. Many people judge a business based on the appearance of their website and use it as an indicator as to how technologically advanced, reliable, and trustworthy a business is. In fact, some studies report that users form an opinion in less than a second based on design. Make sure that all marketing materials, logos, and website branding are uniform so that they communicate a clear message, recognizable impression, and unified design.
Reviews, Certifications, and Process Server Memberships
Many people in today’s world care about the reviews left for a business. Positive reviews and testimonials that laud a process server’s ability to get the job done will go a long way with potential clients. Additionally, including certifications and/or organizational memberships (like being a NAPPS member!) can say a lot about how engaged a process server is in the industry. Especially in the process serving industry, it is important to have a reputation for service that clients can count on to hold up in court.
Responsive Design
Responsive design is a term that refers to a website’s design being responsive to being viewed on different sized devices. Whether it is viewed on a desktop, mobile, or a tablet, the design will respond to the sizing and look great however it is accessed. A responsive design is adaptable and can also help with search ranking, making it a must-have for all businesses, including civil process servers. Consider a law firm having a meeting and using a tablet to browse prospective process servers — having a website that looks great on all devices will be an advantage.
Contact Information & Clear Call to Action
Many websites lack a clear call to action, which prompts users to connect with the business. For process servers, offering an easy way to connect to order service may be just what a prospective client needs to reach out. Additionally, a website absolutely must have contact information. If for some reason the person doesn’t want to connect right then through the website, being able to easily access contact information to reach out at a later date will be advantageous.
Fast and Simple Website Design
A process server’s website should be simple and easy to navigate, making it easy for prospective customers to review and find what they need to make a decision. The website also should load quickly so visitors aren’t left questioning the integrity of the business’s technology and processes.
Bonus: Online Functionality
Though not a must-have, client portals are a great feature that process servers can include on their website. How robust the client portal it depends on the business capabilities, but many civil process customers are looking for ways to pay online, access status updates, and even exchange documents. Having this capability would certainly be a selling point.
Bottom Line: Process Server Websites Are Necessary
In today’s world, it is important that process servers have a website to showcase their services and increase business. While it is great to have all the bells and whistles, even just having a simple website with basic information will go a long way toward getting new clients and adding credibility.
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